Growth Marketing Coordinator

Position Title: Growth Marketing Coordinator

Status: Full Time

Location: ObservePoint HQ – Pleasant Grove, UT

Department Name: Marketing

Reports To: Sr. Product Marketing Manager

About ObservePoint

At ObservePoint we have core values that guide us:

INNOVATIVE We continually explore & exploit new ideas

HUMBLE We acknowledge our need to grow individually and collectively

SCRAPPY We deliver great solutions with less

FRIENDS We value our relationships and the time we spend together

As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results. These beliefs are:

CUSTOMER OBSESSED I strive to understand and solve our customer’s problems.

DELIVER PRODUCT I ensure we deliver world-class product.

TAKE ACCOUNTABILITY I continually ask “what else can I do to achieve results?” and I refuse to blame others.

CREATE ALIGNMENT I align my daily work with company priorities in order to move fast.

CHOOSE OPTIMISM I choose optimism and celebrate meaningful achievement wherever I see it.

WIN TOGETHER I deliver results with agility and grit, so WE WIN TOGETHER!

What We Do

Our mission is to help users govern their websites. We provide an automated platform that scans millions of web pages every day to perform deep analysis and validation of the world’s highest traffic websites.

Have you ever browsed a website only to find broken links, unexpected trackers, questionable privacy behavior, or slow pages? At ObservePoint, we make it our business to find these problems and report them to our customers, so they can deliver an excellent web experience for their users.

Who are our customers? Hundreds of the biggest brands in the world: Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank (just to name a few).

About the Role

We’re looking for a Growth Marketing Coordinator to join our dynamic marketing team and help accelerate pipeline growth through executing campaigns, managing paid media, supporting marketing operations, and enabling the sales team. This is a generalist marketing role with a strong focus on growth and demand generation — perfect for someone who wants to build a well-rounded foundation across multiple marketing disciplines.

In this position, you'll get to dip your toes into nearly every area of marketing: from running paid ads, to managing campaign assets, to supporting field events, marketing automation, reporting, and sales enablement. You’ll work closely with our marketing operations and sales teams and collaborate with stakeholders across the business to bring campaigns to life and support marketing’s contribution to revenue.

If you're eager to gain broad exposure in B2B SaaS marketing while developing specialized growth skills, this is a unique opportunity to do both.

You’ll be a great fit for this role if you:

• Are quick to learn and energized by exploring new tools and tactics
  
  
• Are self-motivated and take initiative while working collaboratively with others to move projects forward
  
  
• Have a bias toward action and enjoy turning ideas into execution
  
  
• Thrive in collaborative environments and communicate clearly across teams
  
  
• Are highly organized, detail-oriented, and comfortable juggling many moving parts
  
  
• Want to build marketing breadth while contributing to measurable growth

Responsibilities

Growth & Demand Generation

• Support top-of-funnel lead generation efforts by launching targeted campaigns, managing paid media (Google Ads, LinkedIn Campaign Manager), and optimizing tactics to drive awareness and attract qualified prospects
• Track and analyze performance metrics like CTR, CPL, conversion rates, and MQLs
• Collaborate on A/B testing, campaign messaging, and audience segmentation
• Partner with internal teams to gather key insights and collaborate with the content writer to shape messaging that resonates
• Assist with email nurture programs, list segmentation, and campaign flow execution (e.g., Groove, Marketo)
• Maintain accurate UTM tracking across campaigns and implement links in Marketo and Salesforce

General Marketing Functions and Cross-job Expectations

• Work with Marketing Ops to build and schedule campaign emails, landing pages, and forms using templates
• Work with creative to design landing page wireframes in Figma for stakeholder feedback
• Create and maintain Slack channels to support communication around campaigns
• Support sales enablement by delivering marketing collateral, lead insights, and campaign details
• Assist in campaign fulfillment (sourcing, assembly, and shipping)

Reporting & Data Hygiene

• Compile and confirm campaign performance metrics post-activation
• Maintain clean and segmented lists to support lead flow and reporting
• Work with the marketing operations team to QA data and ensure accurate reporting across systems

Qualifications

• 3+ years of experience in B2B marketing, preferably in a SaaS environment
• Familiarity with paid advertising platforms and digital campaign execution
• Experience with marketing automation tools (i.e. Marketo) and basic CRM navigation
• Strong organizational and multitasking skills — you can juggle and prioritize with ease
• Working knowledge of Salesforce, Slack, Google Sheets, Domo, and Figma
• Comfort with analyzing campaign metrics and drawing actionable insights
• Clear communicator with a “get it done” mindset and eagerness to grow

Nice to Have (Not Required)

• Exposure to lead capture platforms like Mobly
• Basic understanding of HTML/CSS for editing landing pages or emails
• Experience with Groove, Gong, Microsoft Clarity, and Google Analytics (GA4)

Why Join Us

• Be part of a growing SaaS company with a collaborative, high-performing team
• Gain hands-on experience across multiple marketing functions — from paid ads to email to ops and events
• Learn from experienced marketers while building the foundation for your next career step
• Make a direct impact on pipeline growth and team efficiency from day one

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.