General Manager, X-Border Platform
Company: Redo is reshaping the entire post-purchase experience in e-commerce: marketing, order fulfillment, support, returns, and beyond. We do this through AI-native technology and pro-merchant pricing that aligns incentives, not extracts value. Based in Draper, Utah, we're growing quickly and looking for passionate builders to help us scale. Join us in delivering exceptional customer experiences at every touchpoint.
Title: GM, X-Border Platform
Position Overview: International commerce is broken for most Shopify merchants — inaccurate duty estimates, abandoned international checkouts, and customs headaches that kill conversion and drive returns. Redo has built the solution: a unified X-Border Platform that turns international commerce from a liability into a growth channel. We're looking for a General Manager to own it.
This is a founder-level role. You will own P&L, GTM, and product strategy for Redo's international x-border platform— beginning with international checkout with Landed Cost Guarantee. You'll set the direction, build the team, close the deals, and define what winning looks like. If you've been waiting for the right opportunity to run something that matters, with the resources to win and the autonomy to build it your way, this is it.
Responsibilities:
Own the X-Border Platform P&L — set revenue targets, manage the business to them, and hold yourself accountable to outcomes
Define and execute GTM strategy: pricing, packaging, sales motion, channel partnerships, and market expansion
Build and grow the merchant pipeline for international checkout and landed cost guarantee — from first pitch through close and onboarding
Partner with engineering, product, and design to define the roadmap and prioritize what gets built
Develop and own strategic partnerships and future carrier and customs broker relationships
Recruit and lead a world-class team: AEs, product analysts, solutions engineers, and support
Represent the X-Border team internally and externally — at merchant meetings, industry events, and executive reviews
Operate with full transparency: weekly metrics updates, clear priorities, and tight feedback loops with the rest of Redo leadership
Qualifications:
Deep experience in cross-border ecommerce, international logistics, or international payments — you understand how goods actually move across borders
Proven track record of owning revenue: you've held a number, hit it, and grown it
Experience building or scaling a product at a SaaS company, ideally in the Shopify ecosystem
Operator mindset: you don't wait for permission, you define the problem and find a way to win
Strong commercial instincts — you can close enterprise merchants, negotiate partnerships, and build a repeatable sales motion from scratch
Excellent cross-functional collaborator: you know how to work with engineering, legal, finance, and operations to get things done without slowing down
Communicates with clarity and directness — in writing, in meetings, and in front of customers
Preferred Qualifications:
Experience at a landed cost, customs tech, or DDP provider (Zonos, Passport, Global-e, Avalara, or similar)
Familiarity with Shopify's checkout extension model and merchant tech stack
Experience managing international operations across Canada, UK, or Australia
Previous GM, BU Lead, or founding team experience at a high-growth startup
Redo benefits and perks:
Working with a dynamic and innovative team in the fast-growing e-commerce industry.
On-site gym with showers, pickleball, and basketball.
Flexible PTO & company holidays.
Monthly allowance for purchases from e-commerce stores to support both existing and potential customers.
Company HSA contributions.
Weekly lunches & fully stocked break room.
$100/month babysitting reimbursement.
Office is minutes from biking and running trails.
This opportunity is 100% in-office in Draper, Utah.
Redo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to creating a diverse and inclusive work environment where all employees feel valued, respected, and supported.
