Where does this role fit in?

You'll be a critical member of a product-aligned Marketing Squad, serving as the creative and operational engine that fuels our high-impact campaigns. Based out of South Africa and reporting to the Content Writer Manager, this role is the voice of your assigned product, transforming core messaging into compelling narratives and ensuring they successfully reach our audience.

This role is paramount for ensuring our marketing efforts convey Authority & Trust. You are responsible for executing the content strategy developed by the Campaign Manager and PMM, ensuring the core campaign message is adapted, built, and delivered flawlessly across all distribution channels—from website content and direct emails to social media and sales enablement materials.

What will you do?

• Create & Publish Core Campaign Content: Develop and write foundational long-form content assets (e.g., technical blogs, white papers, guides), and take full ownership of uploading and formatting this content directly onto the UpGuard Website.
• Fuel Paid Media: Develop persuasive ad copy, landing page headlines, and banner content tailored specifically for Paid Search and Paid Social, working in close coordination with the Performance Marketing team.
• Drive Direct Communication: Write compelling, action-oriented copy for all Ad Hoc Marketing Emails and newsletters, and manage the end-to-end execution of building, testing, and sending these emails via HubSpot.
• Maximise Social Reach: Adapt and repurpose long-form content into engaging, succinct copy suitable for all Organic Social Media platforms, and directly manage the scheduling and publishing of these posts using Statusbrew.
• Arm the Revenue Team: Serve as the core content provider for Revenue Enablement, transforming product messaging and campaign themes into practical sales battle cards, email templates, and scripts.
• Maintain Voice & Tone: Ensure every piece of content—regardless of channel or format—adheres strictly to the defined UpGuard brand Voice and Tone and the specific personality of the campaign.

What will you bring?

• 3+ years of professional copywriting or content creation experience, ideally within the B2B SaaS or Cybersecurity domain.
• Hands-on experience with content distribution platforms, specifically building/sending emails in HubSpot, managing social media via Statusbrew (or similar tools), and uploading content via website CMS.
• A versatile portfolio demonstrating expertise in adapting copy for diverse channel formats, from complex technical documentation to succinct, high-converting ad headlines.
• Exceptional written and verbal communication skills, with an unwavering commitment to editorial quality, consistency, and accuracy.
• Proven ability to manage content creation and distribution for multiple campaign sequences simultaneously within a fast-paced environment.
• Strong collaborative spirit, capable of working effectively with cross-functional teams, including PMMs, Creative Leads, and the Revenue Enablement team.
• Demonstrated ability to translate complex technical or risk management concepts into clear, engaging, and authoritative business value propositions.
• Fluency in English (verbal and written) is the primary working language, with a base of operations in South Africa.

What will give you an edge?

• Prior experience supporting Public Relations or Analyst Relations efforts with high-stakes, market-facing written materials.
• Direct working knowledge of SEO best practices and the ability to weave keywords naturally into authoritative blog and website copy.
• Familiarity with using AI tools for content ideation, research summarisation, or maintaining content quality at scale.

What's in it for you?

Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer’s leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their role
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work